Please call - an important message is waiting for you
Situation–specific Interaction and Exchange (in collaboration with Kevin Jenkins)
“Please call - an important message is waiting for you” explores ideas and myths around “the artist” and the practice of art making. The project works to compare romantic notions of “the artist” with a contemporary reality.
Description: “Please call - an important message is waiting for you” is a situation–specific interaction and exchange consisting of a business card‚ female assistant and cell phone answering machine. The work was set in the context of an exhibition entitled Chain Letter (a group exhibition featuring sixteen hundred artists held at a prestigious Los Angeles Gallery) and performed only once. At the exhibition’s opening reception‚ the assistant was instructed to discreetly distribute business cards to all reception goers who answered‚ “Yes” when asked‚ “Are you one of the artists in the exhibition?” If the answer was‚ “No” the assistant was instructed to say nothing and casually walk away. In either case‚ she was instructed to politely decline all inquiries. The card encouraged recipients to call 310 435 4939. If called‚ the number went straight to voicemail with the message: No gastes tiempo desperdiciando tu talento. El trabajo que haces ha sido muy admirado por muchos. La fama y la fortuna es ciertamente tu destino. Gracias por llamar.